As a successful makeup artist with access to everything in the market, Bobbi found nearly all products looked too artificial, making it impossible to create a gorgeous, no-makeup look.
Ten years into her freelance career, a chance meeting with a chemist at a magazine photo shoot changed everything. ’I had the idea to create a lipstick that didn't smell, wasn't dry or greasy, and looked like lips, only better—and I told the chemist about it,’ she says.
In 1991, her 10 lipsticks debuted at the Bergdorf Goodman under the name of Bobbi Brown essentials. Bobbi was expecting to sell 100 in a month. She sold 100 within the first day.
The message was clear: Women wanted makeup that was simple, flattering, and wearable.