{"id":637829,"date":"2025-12-11T06:51:11","date_gmt":"2025-12-11T06:51:11","guid":{"rendered":"https:\/\/pavilion-kl.com\/store\/maxmara\/"},"modified":"2026-05-08T17:51:57","modified_gmt":"2026-05-08T09:51:57","slug":"maxmara","status":"publish","type":"avada_portfolio","link":"https:\/\/www.pavilion-kl.com\/store\/maxmara\/","title":{"rendered":"Max Mara"},"content":{"rendered":"<p>Max Mara is a house recognised for its heritage of understated luxury and defined by impeccable Italian tailoring. The brand translates the best of the latest trends into ready-to-wear essentials, putting a modern twist on laid-back femininity. Max Mara\u2019s clean lines and minimalist aesthetic have an allure of sophistication that is effortless yet polished. In the 50s, Achille Maramotti had a dream: to transform a man\u2019s coat into an iconic piece for women. He seized the opportunity of bringing together Italian tailoring with new trends, such as French haute couture and American industrial productivity. 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