{"id":276933,"date":"2017-10-23T10:58:09","date_gmt":"2017-10-23T02:58:09","guid":{"rendered":"https:\/\/pavilion-kl.com\/?p=276933"},"modified":"2023-09-29T14:02:16","modified_gmt":"2023-09-29T06:02:16","slug":"pavilion-kl-wins-gold-in-the-icsc-2017-asia-pacific-shopping-centre-awards","status":"publish","type":"post","link":"https:\/\/www.pavilion-kl.com\/pavilion-kl-wins-gold-in-the-icsc-2017-asia-pacific-shopping-centre-awards\/","title":{"rendered":"Pavilion KL Wins Gold In The ICSC 2017 Asia Pacific Shopping Centre Awards"},"content":{"rendered":"

<\/h4><\/div>

MALAYSIA, Kuala Lumpur, October 23, 2017<\/h4><\/div>
\n

Pavilion KL, Malaysia\u2019s premier shopping destination, has emerged as the Gold winner for the Asia Pacific Shopping Centre Awards Marketing Awards 2017. Organised by the International Council of Shopping Centres (ICSC), the competition recognises the region\u2019s most innovative shopping centres for outstanding achievement in marketing.<\/p>\n

Pavilion KL beat over 1,000 entries from the Asia-Pacific region to win the award, receiving accolades for their proactive initiative to present a breathtakingly abundant celebration of record-setting proportions, titled \u2018The Rise To Opulence\u2019, in conjunction with the Lunar Year of the Rooster.<\/p>\n

Promoting the notion that one\u2019s hard work, passion and blessings will give rise to receiving opulence, Pavilion KL\u2019s grand decorations this Lunar New Year portray the humble Rooster transforming into a Majestic Phoenix, rising high into the sky, full of pride and beauty. Measuring 40 feet in length, 52 feet in width and 12 feet in height on top of Pavilion KL\u2019s Centre Court, this special event successfully heightened Pavillion KL\u2019s position as a key destination for festivals in Malaysia and resulted in excellent publicity coverage.<\/p>\n

With a unique concept, Pavilion KL turned the idea into a major fund-raising effort. Over RM500,000, the largest fund raised by any shopping mall for Lunar New Year, through the sale of the \u201cDance of the Prosperity Rooster\u201d decorative glass plates handmade by Turkish craftsmen and Rooster door-stoppers sewn by the single mother community, to shoppers to raise funds for Old Folks\u2019 Homes nationwide. The annual event fruitfully sustained Pavilion KL\u2019s charity positioning of the mall and also provided tremendous publicity coverage.<\/p>\n

\u201cWe are very proud to have won this award for Malaysia. We compete against the best malls in the Asia Pacific to gain a competitive edge for our mall industry. Our passion for delivering the best of events and experiences are enjoyed by millions of visitors and we will continue to dream bigger and do better for the mall and the industry\u201d, says Kung Suan Ai , Marketing Director of Pavilion KL.<\/p>\n

The Award was presented to Pavilion KL at the RECon Asia in Bangkok, Thailand. With this win, Pavilion KL qualifies for the 2018 International Council of Shopping Centers (ICSC) Awards, competing against the best marketing campaigns globally and the winner will be announced at the RECon 2018 in Las Vegas.<\/p>\n

Pavilion KL\u2019s latest award compliments the mall\u2019s win for \u2018The Rise to Opulence\u2019 at the Malaysia Shopping Malls Association\u2019s (PPK) Best Experiential Marketing Awards 2017 earlier in the year and further iterates how the Majestic Phoenix brings abundance to Pavilion KL.<\/p>\n<\/div>\n<\/div><\/div><\/div>

<\/h4><\/div>
\n

For media enquiries, please contact:<\/span><\/p>\n

Milk PR Sdn Bhd (+60-3) 2161-0171<\/p>\n

    \n
  • \u2022Iman Ridzwan, iman@milkpr.com.my<\/li>\n
  • \u2022Maggie Wong, maggie.wong@milkpr.com.my<\/li>\n<\/ul>\n

    Pavilion Kuala Lumpur (+60-3) 2118-8888<\/p>\n

      \n
    • \u2022Sharon Tan, ext. 212, sharontan@pavilion-kl.com<\/li>\n
    • \u2022Lara Rowena, ext. 216, lararowena@pavilion-kl.com<\/li>\n<\/ul>\n

      About Pavilion Kuala Lumpur<\/p>\n

      Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":277183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-276933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room"],"acf":[],"yoast_head":"\nPavilion KL Wins Gold In The ICSC 2017 Asia Pacific Shopping Centre Awards - Pavilion Kuala Lumpur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pavilion-kl.com\/pavilion-kl-wins-gold-in-the-icsc-2017-asia-pacific-shopping-centre-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pavilion KL Wins Gold In The ICSC 2017 Asia Pacific Shopping Centre Awards - 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