{"id":302699,"date":"2016-03-29T15:16:10","date_gmt":"2016-03-29T07:16:10","guid":{"rendered":"https:\/\/pavilion-kl.com\/?p=302699"},"modified":"2023-09-27T18:40:07","modified_gmt":"2023-09-27T10:40:07","slug":"pavilion-kuala-lumpur-unveils-charity-at-heart-icon","status":"publish","type":"post","link":"https:\/\/www.pavilion-kl.com\/pavilion-kuala-lumpur-unveils-charity-at-heart-icon\/","title":{"rendered":"Pavilion Kuala Lumpur Unveils &#8216;Charity At Heart&#8217; Icon"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#000000;--awb-font-size:20px;\"><h4 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;line-height:1.2;\"><\/h4><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#000000;--awb-font-size:20px;\"><h4 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;line-height:1.2;\">KUALA LUMPUR, 29 MARCH 2016<\/h4><\/div><div class=\"fusion-text fusion-text-1\"><p><a href=\"http:\/\/www.pavilion-kl.com\/assets\/uploads\/Press_Release_-_Charity_At_Heart_-_29Mar16.pdf\">Download press release here<\/a><\/p>\n<p><a href=\"https:\/\/www.dropbox.com\/sh\/g0cwtcky76uehmr\/AABzMYBNJOe0IUQuKkDwnRlwa?dl=0\" target=\"_blank\" rel=\"noopener\">Download images here<\/a><\/p>\n<p><strong>FOR IMMEDIATE RELEASE<\/strong><\/p>\n<p>Charity is always at the heart of Pavilion Kuala Lumpur (KL) where excitement and creativity are injected into campaigns to raise fund for its corporate social responsibility (CSR) initiatives. To represent this spirit of giving, the premier shopping destination unveiled in a ceremony today, its\u00a0<strong>\u2018Charity At Heart\u2019<\/strong>\u00a0icon which acts as a symbol of love to the community it is in.<\/p>\n<p>Pavilion KL also announced during the ceremony, a sum of RM500,000 raised during its first CSR campaign of 2016, in conjunction with Chinese New Year. The amount was then topped up to\u00a0<strong>RM600,000<\/strong>\u00a0at the ceremony by three companies, Pavilion REIT, Malton Berhad and Global Oriental Berhad. The amount was raised through the sale of exclusive collections of gifts \u2013 \u2018Gift of Happiness, Three Wise Monkeys\u2019, \u2018Gift of Prosperity, Three Wise Monkeys\u2019 and \u2018Gift of Longevity, Jungle Monkey Collection\u2019, to shoppers, to raise funds for Old Folks\u2019 Homes and special Children\u2019s Homes, as part of a collaborative effort with APOH (A Piece of Hope).<\/p>\n<p>The ceremony was attended by retailers as well as beneficiaries from the charity homes, and was kick-started with a crowd-engaging drum performance to symbolise the ever-beating heart of charity at Pavilion KL. The beneficiaries were invited onstage for a group photo with Puan Sri Cindy Lim and the\u00a0<strong>RM600,000<\/strong>\u00a0mock cheque, while tokens of appreciation were given out to partners of the campaign, namely APOH, Franz, Tenmoku, Art Ventures and Nippon Paint. Guests were not left out either as they received Pavilion KL plush monkeys and lollies given out by Puan Sri Cindy Lim herself, to symbolise the bestowing of wisdom and love in the Year of the Monkey.<\/p>\n<p>Speaking at the event, Puan Sri Cindy Lim said, \u201cI would like to express my sincere thanks to those who contributed generously to the Pavilion KL charity campaign. With acts of kindness and support, Pavilion KL has raised money that will aid in the welfare of old folks\u2019 homes and education for the special children. Your kindness brings smiles to the faces of the needy and fills their hearts with hope. We are appreciative of your support and may all your wishes come true with this good deed.\u201d<\/p>\n<p>The ceremony ended with a tour of the<strong>\u00a0\u2018Charity At Heart Stories\u2019<\/strong>, which showcases the historical culmination of Pavilion KL\u2019s charity initiatives and efforts since its opening in 2007. The stories include experiential campaigns that were award-winning, such as the 688 Trail of Fortune CSR campaign in 2014, where 688 horses were put up for adoption to raise funds for Old Folks\u2019 homes nationwide. To date, Pavilion KL has raised a grand sum of\u00a0<strong>over RM 2 million<\/strong>\u00a0in charity donations and pledges from festival fund raising, disaster relief funds and corporate donations.<\/p>\n<p>The \u2018Charity At Heart Icon\u2019 and \u2018Charity At Heart Stories\u2019 will be displayed at Level 5 (in front of Muji) for the month of April 2016. For more information, shoppers can visit www.pavilion-kl.com or contact Pavilion Kuala Lumpur\u2019s Concierge at 03 2118-8833. Shoppers can also check real-time updates on Pavilion Kuala Lumpur\u2019s Facebook page http:\/\/www.facebook.com\/PavilionKL, Twitter page at @Pavilion_KL, Instagram account @PavilionKualaLumpur or LINE @PavilionKL.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#000000;--awb-font-size:20px;\"><h4 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;line-height:1.2;\"><\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>For media enquiries, please contact:<\/strong><br \/>\nMilk PR Sdn Bhd (+60-3) 2161-0171<br \/>\n\u2022 Iman Ridzwan, iman@milkpr.com.my<br \/>\n\u2022 Maggie Wong, maggie.wong@milkpr.com.my<\/p>\n<p>Pavilion Kuala Lumpur (+60-3) 2118-8888<br \/>\n\u2022 Joe Ann Teh, ext. 934, joeann@pavilion-kl.com<br \/>\n\u2022 Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com<\/p>\n<p><strong>About Pavilion Kuala Lumpur<\/strong><br \/>\nPavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":302855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-302699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pavilion Kuala Lumpur Unveils &#039;Charity At Heart&#039; Icon - Pavilion Kuala Lumpur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pavilion-kl.com\/pavilion-kuala-lumpur-unveils-charity-at-heart-icon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pavilion Kuala Lumpur Unveils &#039;Charity At Heart&#039; 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