{"id":671643,"date":"2024-02-09T11:06:17","date_gmt":"2024-02-09T03:06:17","guid":{"rendered":"https:\/\/www.pavilion-kl.com\/?p=671643"},"modified":"2024-04-03T10:46:32","modified_gmt":"2024-04-03T02:46:32","slug":"celebrating-tradition-cny-2024-csr","status":"publish","type":"post","link":"https:\/\/www.pavilion-kl.com\/celebrating-tradition-cny-2024-csr\/","title":{"rendered":"Celebrating Tradition And Compassion: Pavilion REIT\u2019s \u2018Charity At Heart\u2019 Brings Joy To Senior Citizens This Chinese New Year"},"content":{"rendered":"

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\nA hundred senior citizens from Rumah Charis Old Folks Home (left) and Victory of Elderly Home (right) posing for a group photo with Puan Sri Cindy Lim, Executive Chairman of Pavilion KL amidst Pavilion Kuala Lumpur\u2019s \u2018Dragon Dynasty\u2019 decorations at the Centre Court.<\/em><\/p>\n

KUALA LUMPUR, 9 FEBRUARY 2024 \u2013 <\/strong>Every Chinese New Year, kindness and generosity are at the heart of all our festivities \u2013 and this year\u2019s celebrations are no different. Embracing the spirit of Chinese New Year, Pavilion REIT Malls\u2019 commitment to elderly residents in homes across Malaysia is a testament to the company’s values of compassion, respect, and the joy of giving.<\/p>\n

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\nPuan Sri Cindy Lim, Executive Chairman of Pavilion KL, presenting ang pow packets to the seniors from Victory of Elderly Home and Rumah Charis Old Folks Home (left), and a vibrant Double Lion and Double Dragon performance (right).<\/em><\/p>\n

As Malaysia’s premier shopping destination, \u2018Charity at Heart\u2019<\/strong> has always been a part of Pavilion Kuala Lumpur\u2019s efforts to connect with communities, aligning closely with its corporate social responsibility (CSR) initiatives. Throughout this Chinese New Year celebration, Pavilion REIT Malls have contributed over RM100,000 in cash and in kind to needy homes and organisations.<\/p>\n

\u201cEvery festive season, we curate programmes aimed at fulfilling our social responsibility towards the community. This year, we will incorporate stronger ESG values into our malls\u2019 campaigns, and we look forward to the support of our shoppers, tenants and business partners in achieving those values,” said Dato’ Phillip Ho, Chief Executive Officer of Pavilion REIT.<\/p>\n

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\nSeniors from Victory of Elderly Home and Rumah Charis Old Folks Home were treated to lunch and a traditional Lou Sang ceremony at Dar Soo Vegetarian Cuisine.<\/em><\/p>\n

To celebrate this initiative, multicultural drummers of various ages from VR Drumming Academy performed an exhilarating festive drum performance, and a lively Double Lion and Double Dragon dance in vibrant colours was held to entertain the 100 senior citizens from Victory of Elderly Home and Rumah Charis Old Folks Home. Following the celebration, they were treated to lunch and a traditional Lou Sang ceremony at Dar Soo Vegetarian Cuisine. While dining at the restaurant, the guests also had the opportunity to watch a calligraphy master showcasing his skills. The seniors were also gifted with festive bags filled with an assortment of snacks, beverages, and personal care items. This initiative is dedicated to ensuring seniors feel cherished and loved, fostering a sense of community during the festive season.<\/p>\n

Since the mall’s opening in 2008, Pavilion KL has consistently upheld its \u2018Charity at Heart’ <\/strong>ethos by dedicating funds and essential resources to support welfare homes nationwide, truly exemplifying the joy of giving.<\/p>\n

For media enquiries, please contact:
\n<\/strong>Victoria Brown, Mutant Communications at +601 7606 5662 or victoria@mutant.com.my<\/a>
\nLara Rowena, Public Relations at +603 2118 8231 (ext. 231) or lararowena@pavilion-kl.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A hundred senior citizens from Rumah Charis Old Folks Home […]<\/p>\n","protected":false},"author":13,"featured_media":671644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27,857],"tags":[],"class_list":["post-671643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","category-sustainability"],"acf":[],"yoast_head":"\nCelebrating Tradition And Compassion: Pavilion REIT\u2019s \u2018Charity At Heart\u2019 Brings Joy To Senior Citizens This Chinese New Year - Pavilion Kuala Lumpur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pavilion-kl.com\/celebrating-tradition-cny-2024-csr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrating Tradition And Compassion: Pavilion REIT\u2019s \u2018Charity At Heart\u2019 Brings Joy To Senior Citizens This Chinese New Year - 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