KUALA LUMPUR, 4 MARCH 2026 – Visit Malaysia 2026\u2019s Strategic Mall Partner, Pavilion Kuala Lumpur, ushers in Raya 2026 with Journey to Tradisi, in collaboration with Astro. Celebrating Malaysia’s rich cultural diversity across generations, the campaign was officiated by Yang Berusaha Encik Chua Choon Hwa, Deputy Secretary General (Tourism), Minister of Tourism, Arts and Culture together with Dato\u2019 Joyce Yap, Chief Executive Officer of Pavilion Kuala Lumpur, alongside Mr B. Ravintharan A\/L K. Balakrishnan, Head of Cards, Group Community Financial Services at Maybank and Mr Benjamin Woo, Head of Group Marketing at Astro.<\/p>\n
The launch was further enlivened by a special Raya rendition performed by Astro artiste Wani Kayrie, setting a warm and festive tone for the evening. In conjunction with Visit Malaysia 2026, Pavilion Kuala Lumpur also hosted a welcoming buka puasa engagement at Centre Court for visiting tourists and guests, offering traditional favourites such as air bandung, kurma and colourful kuih-muih. The experience allowed international visitors to witness Malaysia\u2019s Ramadan hospitality first-hand; a tradition deeply rooted in the country\u2019s culture of sharing and togetherness.<\/p>\n
\u201cAs Malaysia prepares to welcome the world for Visit Malaysia 2026, Pavilion Kuala Lumpur aims to offer visitors an authentic glimpse into the traditions that make our country unique. Through Journey to Tradisi, we invite both Malaysians and international visitors to experience the spirit of Ramadan and Aidilfitri – from Malaysian cultural artistry to the warmth of communal moments such as breaking fast together, creating meaningful festive memories in the heart of the city,\u201d said Puan Nor Rejina Binti Abdul Rahim, Board of Director, Pavilion REIT.<\/p>\n
This year\u2019s festivities bring the spirit of Raya to life through Journey to Tradisi, transforming Pavilion Kuala Lumpur into a vibrant celebration of Malaysian heritage. Inspired by the nostalgic glow of panjut pelita, the campaign is brought to life through Astro\u2019s collaboration with Malaysian batik artist Farah Mohan, whose intricate batik creations reinterpret traditional motifs through a contemporary lens.<\/p>\n
Displayed across Pavilion Kuala Lumpur, these artistic installations weave together heritage, storytelling and modern design, turning the mall into a living canvas of Malaysian culture and offering visitors an immersive glimpse into the traditions that define the Raya season.<\/p>\n
Located in the heart of Bukit Bintang, Pavilion Kuala Lumpur continues to serve as a key lifestyle and cultural gateway for international visitors exploring Kuala Lumpur during the festive season.<\/p>\n
While reconnecting with Raya traditions at the beautifully decorated Spanish Steps and Centre Court, visitors may also enjoy some festive shopping, with exclusive Raya-themed offerings and pop-ups from vendors such as Loka Espresso, Variante, Arabian Oud, Carpet Village, Buttonscarves and Zaitoun.<\/p>\n
For luxury beauty enthusiasts, the Dolce & Gabbana The One Campaign Pop-Up near Main Entrance, Level 3 runs from 23rd February 2026, offering limited-edition collections and exclusive products.<\/p>\n
A series of exciting Raya and Visit Malaysia Year 2026 activations await at Pavilion KL\u2019s Centre Court, celebrating Malaysia\u2019s vibrant culture through live performances, celebrity appearances, and immersive festive experiences:
\n\u25cf Astro Raya Showcase \u2013 Join popular Malaysian celebrities as they kick off the festive season with live performances, interactive activities, and a special Raya showcase on 5th March 2026 at 3:00PM.
\n\u25cf VANZO Launch \u2013 Celebrating VMY2026 with Malaysian singer Shila Amzah, unveiling our fragrance inspired by Malaysia\u2019s iconic Ylang Ylang, on 7th March 2026 at 2:00 PM.
\n\u25cf Maybank x MOTAC VMY2026 Launch – The Maybank Cards Visit Malaysia 2026 Showcase marks a celebration of the strategic collaboration between Maybank Cards and the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). The event will unveil a curated lineup of exclusive Maybank Cards promotions in support of the Visit Malaysia 2026 campaign, and will take place on 11 March 2026 at 6:00PM.<\/p>\n
To make the season even more rewarding, Pavilion KL is offering exclusive Raya-themed rewards for shoppers. Customers who spent RM300 (or RM200 with Maybank Cards) in a single receipt are able to exchange a set of limited-edition Raya packets, while Maybank cardholders who spent RM2,000 or more are treated to a Raya High Tea Set, and those spending RM3,500 or above could enjoy a Raya Tea Cup & Saucer Set.<\/p>\n
Pavilion Privileges Members are also eligible to enjoy exclusive high spender rewards, receiving complimentary RM500 shopping vouchers* for every RM10,000 spent in a single receipt at specialty stores.
\n*Redemption capped at RM2,500 per member per day.<\/p>\n
This Raya season, Pavilion KL is also committed to promoting environmental awareness with eco-friendly initiatives. In partnership with WWF, the Earth Hour Awareness Booth at Pavilion KL Connection, running from 23rd to 27th March 2026, will educate visitors about sustainability and encourage support for Earth Hour. On 28th March 2026, Pavilion KL will join global efforts in the Lights Out event from 8:30PM to 9:30PM, where the mall and participating tenants will switch off their lights in solidarity with the planet.<\/p>\n
The Journey to Tradisi campaign not only celebrated the Raya season but also highlighted the beauty of coming together as one community, reinforcing Pavilion KL\u2019s position as the ultimate destination for Malaysian experiences.<\/p>\n
For more information, visit us at Pavilion Kuala Lumpur, https:\/\/www.pavilion-kl.com\/.<\/p>\n","protected":false},"excerpt":{"rendered":"
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