To celebrate the Year of the Snake, BOSS presents a stunning new capsule collection in collaboration with the epic Chinese mythological film trilogy, "Creation of the Gods.” Featuring leather varsity jackets, knit cardigans, hoodies, sweaters, T-shirts, and jeans, the assortment delivers a unique blend of tradition and modernity, with just a touch of fantasy. Explore the full selection today.

In honour of the 2025 Chinese New Year, Jaeger-LeCoultre presents the Reverso Tribute Enamel ‘Snake’. Made only to order and in limited numbers, the new timepiece is a fine showcase for the talents of the master enamellers and engravers in the Métiers Rares™ atelier of the Manufacture Jaeger-LeCoultre.

The Oris ProPilot X Year of the Snake Limited Edition is an 88-piece watch celebrating the Year of the Snake with a golden power reserve indicator hand shaped like a snake's tongue, while retaining the innovative design of the ProPilot X Calibre 115.

Ferragamo welcomes the Year of the Snake with the 2025 Lunar New Year Collection, blending the house’s iconic craftsmanship with the vibrant spirit of Lunar New Year traditions. The vibrant red color exudes dynamic energy, while the shimmering gold illuminates the festive atmosphere, embodying prosperity, joy, and happiness. At the heart of the collection is the Hug Bag, reimagined with a festive twist. Crafted in laminated mirror-effect leather, it features a dazzling “disco ball” effect.

The new unisex Diamond X II campaign represents the expansion and evolution of Jimmy Choo’s trainer portfolio. The unique sculpted sole, featuring house signature faceted diamond insets embedded in a molded rubber sports sole, evokes Jimmy Choo’s signature house code of the Diamond, fusing the notion of the precious with the practical.