Burberry Lunar New Year 2024 collection focuses on British wardrobe archetypes, showcasing elements like houndstooth check, a seasonal rose print and a vibrant red. It introduces fresh takes on classic checks, along with new eyewear styles – in colours traditionally associated with good luck and prosperity.

This is a wardrobe inspired by the traditional celebrations of Chinese New Year and the enchanting home of ‘Scandidragon’ – the legendary hero of mythical tales passed down by the ancestors of our stylish protagonists, Max the Dragon and Little Ted. From these flights of fashion and folkloric fantasy emerges a collection rich in the romance of the fjords and the regal splendour of the Chinese New Year celebrations.

Roger Vivier Lunar New Year 2024 collection is a harmonious blend of vintage aesthetics and the vibrancy of red, echoing the timeless elegance of French tradition intertwined with the essence of Chinese culture. Gherardo Felloni’s artistic prowess breathes life into this cultural amalgamation, infusing the pieces with an energy that is both retro and vivacious.

TOD’S Limited-edition 2024 Year of the Dragon Collection draws inspiration from the Chinese zodiac of the dragon to commemorate the festivities of Chinese New Year 2024.

Renowned leather accessories from the Italian brand are adorned with hues of burgundy and showcase a distinctive double dragon motif, symbolizing the upcoming new year.

Valentino perfectly managed to capture the spirit of the fierce and commanding mythical creature, Dragon, with their New Year campaign.