Minimalist Essential

Share this:
Aigner
Level 2



The new AIGNER Spring/Summer 2022 collection “Untitled” stands for exactly the same. It highlights a departure, is without restrictions, creative and individual.



The studio of the well-known artist Bernd Zimmer – a creative space full of artworks, paint pots, and splashes of colors on the ground - the appropriate place, therefore, to stage the new collection. Zimmer‘s art is abstract, inspired by nature, and uses bold colors.
The new loungewear collection is casually staged in combination with the AIGNER signature bag CYBILL Rombo. The signature print Dadino also plays a leading role in this collection and is shown exposed in an all-over look with matching bags.



Armani Beauty
Level 3



SI PASSIONE ECLAT. Say Sì to passion. Discover the new Sì Passione éclat de parfum by Giorgio Armani. A new luminous floral rose, Sì Passione éclat de parfum captures the notion that passion lights up one's life.

Introduced in 2013, Sì is an ode to women’s independence of spirit and sophistication. In 2021 Sì PASSIONE ÉCLAT DE PARFUM, a floral rose fragrance, captures the bright mood that defines the fragrance with its translucent, ruby red.

Sì PASSIONE ÉCLAT DE PARFUM conjures the passion that inspires one to reveal one’s strengths and to take on the world with grace and independence. With an ethos of saying “Sì to Passion,” Sì PASSIONE ÉCLAT DE PARFUM evokes the spirit of an audacious life, defined by brightness and vivacity, and lit up with passion.

 

Brunello Cucinelli
Level 2



The pleasure of dressing well starts from the suit, a quintessential symbol of elegance, reinvented in a fresh and relaxed manner.
Outfits featuring mismatched blazers add layers of richness and versatility to suits, capable of transforming a purely formal element into an elegant and versatile everyday item.
Where blazers ensure equilibrium, the slightly softened volumes of the season’s trousers complement outfits, renewing the canons of male elegance in a balanced and contemporary manner.
Chloé
Level 3



Discover the Spring-Summer 2022 collection from Chloé’s creative director Gabriela Hearst. With even greater intention, the Maison is working to limit the environmental impact. For Spring-Summer 22,  Chloé is increasing our use of lower impact materials.
Gabriela's vision spans dresses adorned with metal talismans sourced from deadstock jewellery findings and components to hand-cut vegetable-dyed leather patchworked into a dynamic composition taken directly from one of Gabriela’s drawings.
The gemstones found throughout the collection are meant to convey healing properties and are all naturally sourced. Around 70% of the handbags leather offer is sourced from Leather Working Group-certified tanneries.



COACH
Level 2 & 3, Pavilion Elite



Exploring the legacy of the house through a pop culture lens, “That’s My Ride” playfully evokes nostalgic ride scenes in movies and music that are now part of our collective imagination.
The campaign introduces the house’s Spring 2022 collection and Stuart Vevers’ vision for the season of American classics subverted through the lens of now. In addition to the Horse and Carriage collection, it spotlights the house’s Field Tote and Hitch Backpack and will also introduce a reimagination of Coach’s Signature.
 
“Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation,” said Vevers. “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”
Captured in cities around the world, the campaign was also created in collaboration with new ambassadors for the house, Jennifer Lopez, Dean Fujioka and Shawn Dou, TikTok star Parker Kit Hill and comedian Elsa Majimbo.
Fred Perry
Level 3, Fashion Avenue



Based in Northampton, England since 1906, the George Cox name is synonymous with quality craftsmanship and British subcultural movements. An original design from the George Cox archive, the monkey boot is based on an early Czechoslovakian army boot and features the same 14-hole construction and side stitch detailing. First adopted by British subcultures in the 1960s, today the monkey boot is just as tough and just as iconic. Made in England, as it always has been.



Hackett London
Level 2, Fashion Avenue



Hackett London is proud to announce the launch of its Spring-Summer 2022 collection. Featuring ergonomic performance pieces, we’ve emphasized flexibility in both silhouettes and fabrics, without compromising your sense of style. Discover sophisticated functionality for men on the move.



Rado
Level 2



Red is always a statement. Red watches are a rarity and only a few watchmakers have dared to make use of this color. Rado, the Swiss watchmaker, combines red dials with different materials and designs to create women’s and men’s watches that are unmistakable signals of style.



TOD’S

Level 2, Couture Pavilion
Tod’s continues to reaffirm its link with the world of art, sponsoring artists who represent and recall the very strong manual use of materials.
The collection exudes a message of freedom, of lightness, without ever forgetting the brands quality codes, drawing on elements of the world of sport and open-air, but also perfect for urban use. Sartonial design and materials from jersey to the finest leathers are used to construct a wardrobe that has a desire for relaxation, but at the same time exalts good taste and quality which help in part to forget the past year.
Tod’s continues to reaffirm its link with the world of art, sponsoring artists who represent and recall the very strong manual use of materials.



Weekend Max Mara
Level 3



Simplicity and the essence of elegance are explored in the Weekend Max Mara SS22 campaign. A future based only on the true and meaningful. It is full of significance but devoid of any excess, all elements seem to fall into place in a landscape made beautiful by less rather than more.



Share this: