#RetailDetail featuring Burberry, Level 2 & 3

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Inspired by classic portraiture, Burberry unveils its new Chinese New Year campaign that celebrates family traditions and togetherness during this festive season. Shot and directed by photographer Ethan James Green, the campaign stars award-winning Chinese actresses Zhao Wei and Zhou Dongyu who are dressed in classic Burberry pieces.

The collection features archive-print scarves, the trench coat and tailoring, contrasting with urban staples including hoodies, t-shirts and joggers. Shop the full collection now at Burberry Pavilion KL boutique. #ARegalCelebrationxPKL


(On Zhao Wei) Sleeveless keyhole detail top with a round buckle leather belt and reissued Society-print silk scarf 

(On Zhou Dongyu) Vintage check wool jacket


(On Zhao Wei) Sleeveless keyhole detail top, reissued Society-print silk scarf and gold plated link drop earrings

(On Zhou Dongyu) Vintage check wool jacket with palladium plated link drop earrings


‘The campaign draws on the concept of families reuniting for the most important holiday of the year, and represents a sense of belonging, but in a very fresh way. It was great fun being back on set with Zhou Dongyu – I enjoyed it very much!’ - Zhao Wei

 


‘A family portrait is a very simple concept, but the ceremonial sense behind it holds so much more. For me, being able to go home once a year to spend quality time with my family is something I value above all else, and I wouldn’t trade it for anything.’ - Zhou Dongyu

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