#RetailDetail featuring LANCEL, Level 2

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Since 1987, The Bucket Bag Love Affair

Paris, March 2021 — LANCEL Paris has always had a love affair with bucket bags since 1987, the year the Maison launched Elsa, its first bucket bag that became the French woman’s bag du jour for more than three decades. The success of the first model in a large size, lead to the creation of bucket bags in an array of silhouettes and sizes. Summer opens with new versions of the bucket bags in a combination of colours the Maison has always played with. Dancing between feminine pastels and chic timeless colours to keep us dreaming of summer — fresh, light and sweet colours such as pink gives a romantic touch, almond tones add contrast and sand tones for naturality.

Reflecting the chic Parisian spirit, Ninon de LANCEL is a young, affordable, fashionable and day-to-night chain handbag line. This collection honours the lifestyles of trendy rock and roll girls with a strong personality who is feminine yet rebellious with a free spirit. Signature elements of this line includes the maxi logo handle and rounded details. The bags are made in light cowhide leather, offering a structured and supple look at the same time.

The most iconic bag from the Maison is revisited to seduce again. Legendary and timeless, it embodies LANCEL Paris’ essence with its recognizable shape, its rich details and feminine attitude. Strongly connected with the brand, Premier Flirt is easily identifiable with discreet, delicate and elegant details: the supple and elegant leather pleats, the narrow and feminine waist, the front iconic pocket, the big tassels and the exposed stitching. Fashionable, effortless and comes in different sizes, no matter what time of the day; it lends style and elegance for any occasion.

With the relaunch of Elsa, LANCEL Paris borrows a chapter from its heritage and DNA by reinterpreting an essential and now iconic
bag, anchored in the history of Maison. Both contemporary and timeless, very recognizable and identifiable LANCEL Paris, Elsa retains the codes and signature details that made the line's success: the iconic and recognizable bucket shape, the "iguana" print, the details of vertical stripes in leather, drawstrings on the sides, loops and straps. Elsa, an it-bag also available in numerous animations, with a unique twist full of fantasy, femininity and humor, perfectly in the spirit of Maison LANCEL Paris.
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