#RetailDetail featuring Longchamp, Level 3
This year, Mr. Bags revisits Longchamp’s iconic Le Pliage® Cuir, his personal bag of choice for travelling the world. He returns to the theme with a wonderfully witty interpretation for the Year of the Pig – an animal which, for the Chinese, is an age-old symbol of wealth and abundance.
Check out the collection with Longchamp’s Le Pliage® Cuir top handle bag crated in lambskin leather, in black; and in metis leather, in pink, is the backdrop on which Mr. Bags conjures a pig in a series of bold white lines: on the front, a curly tail; on the back, a pair of pointed ears and two dots for eyes; and – hidden under the familiar flap, so only the bag’s owner knows it’s there – a tiny fart that exudes a sense of playfulness.
The collaboration extends to a pouch with a zipped front pocket shaped like a pig’s snout, in black lambskin leather or pastel-pink metis leather; and a tote in transparent PVC with a pink, snout-shaped coin purse.
Capturing the playful spirit of the collaboration, an animated film will launch on social media featuring the cute Mr. Bags character created by Tao Liang himself. #ARegalCelebrationxPKL