#RetailDetail featuring Onitsuka Tiger

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Onitsuka Tiger Opens its Flagship Store at Pavilion KL


Japanese fashion brand Onitsuka Tiger has opened Malaysia’s flagship store in Kuala Lumpur on 30 November 2021. Located at the iconic Pavilion Mall, the Onitsuka Tiger store is a standalone 2016 square feet space located on Level 3, Pavilion Elite. Minimalist in design, it offers an engaging in-store experience for fashion, design and sneaker connoisseurs. The store’s minimalist interior features a textured, timber sneaker wall showcasing the premium Nippon Made series which is made in Japan. It combines traditional craftsmanship with modern techniques and styling. Also unique to the store is the capsule collection showcasing “The Darjeeling Flowers”. Onitsuka Tiger’s Creative Director Andrea Pompilio collaborated with Toyoki Adachi, the designer and art director of the textile graphic brand nowartt, incorporating their completed graphics into selected collection pieces. For this festive season, a 2meter tall Christmas Tree decorated with stuffed teddy style tigers dressed in this distinctive floral print was added for a playful and artful tone to the store’s interior.

Unveiled first at the Milan Fashion Week presentation in February 2021, the Autumn Winter 2021 collection is inspired by the majestic nature of the towering Himalayas in winter and the trekking and hiking boom of the 1970s. With cooler climate at year’s end, and as opportunities for travel resume, fashion lovers will appreciate products centred around the technology and functionality that is the origin of Onitsuka Tiger, as well as the brand's aesthetic design details that are full of craftsmanship with meticulous attention. A comprehensive curation of apparels, shoes and accessories are now available at this new store.

  




Celebrating with Friends of Onitsuka Tiger


To commemorate the opening of Malaysia’s flagship boutique, Hael Husaini, Ameera Shan, Daiyan Trisha, Alvin Chong, Christinna Kuan, and pop sensation DOLLA were among many friends invited to be part of a special photoshoot, dressed in the Autumn Winter 2021 collection. In addition, private closed-door events were held over two days to welcome Kuala Lumpur’s glamorous entertainment, media and fashion community to experience first-hand the latest store concept.



 THE BRAND

Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products are one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. We answer the cravings of those who look for a “new luxury” by introducing them to an entirely new value system.

Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. In1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.

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