#RetailDetail featuring Van Cleef & Arpels, Level 3

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Van Cleef & Arpels
Softness and luminosity


Van Cleef & Arpels celebrates the vitality of nature by rendering it a poetic tribute. The Frivole collection makes its own luminous contribution, with delicate and graphic flowers that seem to quiver beneath a breeze’s caress. In March 2021, six new creations in rose gold and diamonds unfurl their corollas. A pair of earrings, a pendant and a bracelet – all of them mini-models – punctuate the silhouette with glittering notes, while a Between the Finger ring, small-sized pendant and earrings light up the skin with a gentle gleam. Each jewel encapsulates the Maison’s savoir-faire. The art of expert gemologists, jewelers and stone-setters finds expression in the stone selection, openwork and settings, which together create an effect of brilliance.

Frivole
A triptych of delicate flowers
This year, rose gold offers its soft tones to the Frivole collection. Introduced on Frivole motifs for the first time in 2020, this warm shade illuminates the face, neckline and wrist with feminine style, in tune with a radiant nature. The mini-model earrings form a delicate set with their matching pendant. It can be subtly complemented by a chain bracelet adorned with a single motif, that lightly accompanies every movement. At the center and on the contour of each petal, a thin gold thread accentuates the glittering harmony created by the association of the precious metal with diamonds. With it, the celebration of graceful flora so dear to Van Cleef & Arpels comes into full bloom. 



A bouquet of light
The three new creations – two in small models and a Between the Finger ring – extend the Frivole collection’s pure and luminous aesthetic. Delicate diamond setting heightens the gleam of rose gold, magnifying the brilliance of the slightly curved, heart-shaped petals that unfurl around a diamond pistil. Like a burst of freshly bloomed flowers, the petals blossom on a pair of earrings and a pendant with a soft sheen. Their precious glitter is the result of grain setting, designed to pave the entire surface and optimize its brilliance. A Between the Finger ring brings two different-sized flowers together around an open band. Their subtly inclined corollas and split-level positioning catch the light, which plays from one petal to another. Emblematic of the Van Cleef & Arpels style, the jewel’s asymmetry infuses it with a vitality that recalls nature’s awakening.

A world of light and harmony
Rose gold notably began being used on Van Cleef & Arpels’ creations in the 1920s – for decorated boxes – and then in the 1930s on Minaudière precious cases, modernist-inspired bracelets and watches. Over the years, rose gold has often appeared in combination with white and yellow gold, to create interplays of reflections and tones. These associations magnify the graphic effects and abstract motifs typical of the 1970s through to the 1990s. In the 2000s, this gold color – much-appreciated for its feminine luster – took on a larger role in the Maison’s jewelry and watchmaking collections, whether alone or paired with precious stones.




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