Pavilion Kuala Lumpur

MARKETING EXECUTIVE

EVENTS & PROMOTIONS

• Assist in planning and executing effective Marketing campaigns in-line with the Company’s marketing objectives and positioning through events and promotions.
• Assist to secure sponsorships and collaborations from external organizers and/or tenants in presenting vibrant and exciting campaigns
• Prepare relevant approval documents for event proposals
• Liaise and work closely with tenants, contractors and event companies to ensure successful execution of projects and events
• Establish and maintain effective communication and good relationship with tenants and external organizers or suppliers
• Provide input into overall event strategy, planning and delivery process.
• Prepare and process quotations and invoices for Finance Department and ensure that all event-related administrative records are kept up-to-date.

ADVERTISING & BRANDING

• Organize, manage and produce all above-the-line and below-the-line communication for mall's events and promotions
• Organize, manage, maintain and update information on directories, signages, standees and posters mall-wide
• Work closely with graphic team in brainstorming, researching and constructing the theme and design for events and promotions
• Liaise with tenants, print house and concierge for distribution of collaterals and installation of signages
• Manage and update EDM database

PUBLIC RELATIONS & SOCIAL MEDIA

• Oversee materials produced by Public Relations agency to ensure accuracy
• Develop creative, engaging and innovative content for social media platforms, the mall’s website and also weekly Electronic Direct Mail
• Monitor activity on social media platforms and actively participate in dialogues or answer enquiries whenever necessary
• Plan, execute and manage social media contests in conjunction with events organized by the mall
• Monitor the media for articles related to the mall and do the necessary documentation
• Generate and prepare monthly analysis reports

REQUIREMENTS:

• Diploma or Degree in Marketing/Public Relations/Mass Communications/Journalism or related field
• Minimum 1 year of relevant experience preferably in a retail environment
• Good written and verbal communication skills
• Demonstrate poise under pressure and work efficiently at all levels
• Strong networking abilities, resourceful and a multi-tasker with a keen eye for detail
• Able to adapt to changes in the work environment and in managing competing demands

To apply:
Send your resume to recruit@pavilion-kl.com