Gucci partnered with Adidas to create the

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  • 21 Sep 2022 - 30 Nov 2022
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Gucci partnered with Adidas to create the "Exquisite Gucci" collection. Combining sportswear with luxury fashion the brands reimagined what retro fashion and vintage athleisure looks could be. 

In the 13th century, Vincent de Beauvais’ Speculum majus endorses the mirror as an essential knowledge instrument. Through the mirror, it is, in fact, possible to reach a transparent and exact comprehension of reality. “Prodigy of immediate and total reproduction, the mirror becomes the symbol of the unaltered vision of things” (J. Baltrušaitis). According to this perspective, its reflective capacity would make it possible to faithfully approach the ontological status of the world: from such a view, things would be exactly as we see them. 

"I use the metaphor of the magical mirror to approach the phantasmagorical power of fashion," Michele said in a press release ahead of the show. "A sacred power that radiates from the surface of the fabrics. ... Through these interventions, I celebrate the clothes as real optical labs: magical machines that can give birth to fairy tales of metamorphosis and re-enchantment." 

Discover the collection in-store at Gucci boutique.