Salvatore Ferragamo Presents A New Icon SF Logo

  • Level 2 & 3
  • 25 Aug 2021 - 30 Sep 2021
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A new icon joins the Ferragamo family - the SF logo. The two artfully reproduced initials (S and F) represent the essence of the fashion house and pay tribute to its founder, Salvatore Ferragamo. A symbol of Ferragamo’s passion, creative innovation and trailblazing vision.

A subtle, sophisticated sense of familiarity runs through the new SF Logo line. Making its debut with the Pre-Fall 2021 collection for men, the logo embraces several product categories with fresh appeal and a focus on low environmental impact. These include either a small, side buckle logo on the band of the shoe upper, or a central decorative logo set within a metal frame and with the two initials either varnished to match the colour of the leather or decorated with elegant rhinestones. The sneaker has a side buckle logo in light metal-effect resin or a printed, maxi, colour-contrast logo.

Silhouettes and intertwining forms and lines provided inspiration for Salvatore Ferragamo’s stunning combinations and unique accessories. Revisiting his initials celebrates the trailblazing vision of the founder of Ferragamo and teaming this with a contemporary edge that takes us into the future. 

Home delivery service is available, contact Salvatore Ferragamo Client Advisor here to discover the collection.