Enjoy The Festive Spirit Of Raya At Pavilion REIT Malls

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FOR IMMEDIATE RELEASE

KUALA LUMPUR, 9 May 2019 – Prepare for the festivities of Hari Raya Aidilfitri at Pavilion REIT Malls, with exciting celebrations to enjoy as you shop, dine and get rewarded, while doing your part for charity at heart.

Pavilion Kuala Lumpur



Join in as Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, today unveiled its festive celebrations ‘The Beauty of Raya’ inspired by the iconic ketupat, woven through splendid decorations and experiences. The ketupat, a symbol of Malaysian unity and the spirit of Hari Raya, is a beautiful representation of inclusiveness, coming together to share and celebrate Hari Raya together. Feast on diverse buka puasa selections, indulge in seasonal shopping and return to the heritage of weaving ketupat, illuminated by joy and with charity at heart, from now until 13 June.

A favourite destination to experience Malaysia’s delightful festivals and celebrations, Pavilion KL welcomes visitors on a brilliant sensory journey this Hari Raya. Receive a radiant welcome with stunning calendula flower sculptures at the Main Entrance. Stroll through luscious blooms at the Spanish Steps. Arrive at the Centre Court where a glittering Raya wonderland beckons, complete with beautiful ketupat decorations symbolising the most beautiful part of Raya – the woven bonds of sharing, weaving pillars of tradition with a sky filled with magnificent twinkling lights.

“The Beauty of Raya” is brought to you in exclusive partnership with Maybank, Pavilion KL’s official bank partner 2019; Kiehl’s, staging the longest festive partnership that the brand has staged, and Pandora. The Spanish Steps also features a specially-curated exhibition by Fashion Valet showcasing their exclusive ‘Jalan Raya’ collection.

Launching ‘The Beauty of Raya’ today was Dato’ Philip Ho, CEO of Pavilion REIT; Tuan Syed Yahya Syed Othman, Director of Package Development Division, Tourism Malaysia; Dato’ Abdul Wahab Khalil, Adviser to Da Men Mall; En. Md. Gharif bin Talib, Head, Cards Malaysia, CFS, Maybank. They were joined by 2 special guests, Malaysians who encapsulate beauty inside and out in their contributions to society and the community. They are Dr. Hartini Zainudin, Children’s Rights Activist and Founder of Yayasan Chow Kit and Dr. Norhayati Abdullah, Vice President of Malaysian Water Association and recipient of the L’Oréal-UNESCO For Women In Science Fellowship 2018.

They were joined by 100 children from Rumah Anak Yatim Shifa, Rumah Permata Hatiku and Cahaya Kasih Bestari, as well as representatives from the community, including Shopping Secretariat Malaysia, Polis Di Raja, Trafik Polis KL, Dewan Bandaraya Kuala Lumpur, Jabatan Bomba Dan Penyelamat Malaysia, Malaysian Tourist Guides Council, Red Crescent Malaysia, the media and friends of Pavilion KL. Guests were treated to a brilliant evening of performances, including a special dance performed by employees of Pavilion KL in a show of gratitude to the community. There was plenty of festive fun before breaking fast together with a delicious buffet at Pavilion Hotel Kuala Lumpur.

At the launch, senior management of the mall, together with VIP guests distributed duit raya to orphans as well as Pavilion KL Ramadhan Packs to the community as part of its ongoing CSR efforts. A handy bag containing all kinds of goodies for breaking fast on the go, Pavilion KL’s Ramadhan Packs are generously sponsored by Kewpie Malaysia, Maggi, Mamee, Mondel─ôz International, Nestle and Vel Art. Over 1,000 Ramadan Packs will be distributed during the campaign by Pavilion REIT Malls.

Speaking at the launch Dato’ Philip Ho said, “This Hari Raya, we are inspired by the ketupat. Though simple, it is a staple of many Malaysian meals and graces every Hari Raya spread. It is customary for Malaysians to make ketupat together. The ketupat is closely linked to Ramadan. By fasting, Muslims seek forgiveness and forgive the wrongdoing of others. It is a symbol of our unity, an icon of Malay tradition and the spirit of Hari Raya Aidilfitri. This is why the ketupat is a beautiful representation of “The Beauty Of Raya”, which is all about inclusiveness, coming together to share and celebrate Hari Raya together, regardless of race, religion or nationality.”

Pavilion KL also launched ‘The Beauty of Raya’ CSR initiative, a hallmark of all its festive campaigns. In sharing the tradition of ketupat-weaving, shoppers and visitors are invited to learn the art and create their own decorative ketupat at the mall, or make them at home using materials of their choice. With every ketupat that is woven and collected at Pavilion KL, the mall will donate RM1 to charity, with a target of 30,000 ketupats pledged for charity.

Immortalize the memories and beauty of this year’s Raya with pictures and don’t forget to hashtag #TheBeautyOfRayaxPKL

Maybank Cardmember Deals
1. Redeem a free Festive Pouch and one (1) pack of Hari Raya packets with a minimum spend of RM500 in a single receipt or RM300 with Maybank Credit & Charge Card at specialty stores.*
2. Redeem a Kiehl’s Calendula Hydrator Set worth RM250 (unisex) and one (1) pack of Hari Raya packets with a minimum spend of RM1,800 in a single receipt.**
*Limited to the first 3,000 redemptions; limited to one (1) Festive Pouch and maximum two (2) Hari Raya packet redemptions per shopper per day **Limited to the first 500 redemptions per Cardmember per day

For more information on ‘The Beauty of Raya’, visit Pavilion KL’s website at www.pavilion-kl.com, check real-time updates on Pavilion KL’s Facebook page , Twitter page , Instagram account or contact Pavilion KL’s Concierge at 03 2118 8833.

DA MEN MALL



Da Men delights the community and shoppers with an unforgettable festive celebration and unique decorations inspired by the beauty of Malaysian woven bag craft and an exclusive partnership with homegrown comic characters Pocotee & Friends. Discover “Indahnya Raya” from now till 9 June, where the alluring charm of traditional woven Bag Anyaman takes centre stage, harmoniously crafted to tell an intriguing story. The addition, adorable and beloved characters Pocotee & Friends lend a friendly yet mischievous ambience to the mall. Bring the whole family to enjoy plenty of dance, music and entertaining performances too.

Shopping Spree For Festive Must-Haves
Shop a wide array of merchandise at unique promotion booths filled with Raya hampers, handmade soap, cookies, cosmetics, Raya clothes and more.

Reward With Redemptions
In partnership with Public Bank this festive period, Da Men Mall rewards shoppers when they spend RM50 (RM40 for Public Bank cardholders) in a single receipt. They will receive a set of special edition Pocotee & Friends Raya packets. Additionally, shoppers may enter a Spin & Win Contest to win shopping vouchers and other attractive merchandise.
Redemptions are available at Ground Floor, Information Counter. Limited to 2 redemption per customer per day, while stock last and must be made on the same day of purchase.

Joyous Celebration With Underprivileges Families
As part of Da Men Mall’s CSR efforts, the launch of “Indahnya Raya” was held together with Majlis Perbandaran Subang Jaya (MPSJ), in conjunction with Mother’s Day celebrations on 11. Over 130 underprivileges families were invited to enjoy the mall’s festive celebrations. They were entertained by a dance performance by Sekolah Kebangsaaan Seksyen 2 Bandar Kinrara and kept busy with activities like free body check-ups and cooking demonstrations. The community received Ramadan Packs from Da Men Mall, a handy bag containing all kinds of goodies for breaking fast on the go, generously sponsored Kewpie Malaysia, Maggi, Mamee, Mondel─ôz International, Nestle and Vel Art.

INTERMARK MALL



Rejoice this Raya with tradition of batik, as Intermark Mall presents a slice of Malaysian textile heritage to shoppers and visitors from now until 9 June. Immerse yourself in an “En‘chanting Raya’” with festive décor featuring vibrant batik motifs whilst you shop for seasonal favourites.

Discover a great selection of beautiful batik prints transformed into modern fashionable pieces at Raya Batik Fair by Kome, where batik canting is demonstrated throughout the campaign. Get your home Raya ready with decorative accessories at Raya Decorative Fair by Living Circles Concept, Concourse from 6 May – 19 May. Don’t forget to bring Raya cheer to your loved ones with a great selection of festive hampers and seasonal delicacies at Raya Delectable Fair by Jaya Grocer, Concourse from 20 May – 9 June. Enjoy captivating festive performances by talented students of Taylor’s International School Kuala Lumpur on 16, 23 & 30 May, 1pm at Ground Floor.

Exciting Rewards
Redeem a premium pack of limited-edition Raya packet and a batik pouch with a minimum spend of RM350 in a single receipt at any specialty store. Or be one of 3 lucky winners to win prizes worth up to RM3,000 from World Kitchen when you post a photo of you and your friends and/or family at our Hari Raya décor on Instagram with #IMEnchantingRaya.

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About Pavilion REIT malls
Pavilion Real Estate Investment Trust (‘Pavilion REIT’) is one of the largest retail concentrated REIT in Malaysia. Its assets include Pavilion Kuala Lumpur, Intermark Mall and Da Men Mall.

About Pavilion Kuala Lumpur
Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 700 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining
and urban leisure. It is a 3-minute walk from the Pavilion Bukit Bintang MRT station. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

About Da Men Mall
DA MEN Mall is part of a mixed commercial and residential development, which also includes serviced apartments and retail lots. DA MEN Mall, the gateway to shopping, dining and excitement is set to change the shopping dynamics of Subang Jaya and its surrounding neighbourhood, through its fresh, innovative and unique retail and dining experiences. The mall is nestled in the heart of USJ, with a captive population of over two million residents from nearby neighbourhoods like Puchong, Petaling Jaya, Shah Alam and Klang.

About Intermark Mall
Nestled in the heart of Kuala Lumpur, Intermark Mall boasts a lifestyle experience of shopping, dining and leisure, where life and recreation converge. With six floors of retail experience and over 50 retailers, the mall presents a wide array of dedicated shopping and dining options along with amenities catered to urbanites.The mall services are elevated with premium valet parking, exclusive tourist privileges and first-rate customer service to accommodate the needs of shoppers. As a service-centric destination, Intermark Mall is seamlessly connected to the 5-star DoubleTree by Hilton Hotel and Grade A offices at Vista and Integra Towers.

For media enquiries, please contact: Candice Foong, Senior Manager, Public Relations, at +603 2118 8212 (ext. 212) or email candicefoong@pavilion-kl.com or Lara Rowena, Senior Executive, Public Relations at +603 2118 8212 (ext. 214) or email lararowena@pavilion-kl.com










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