Heralded as the Prince of Prints for over 30 years, Emilio Pucci began his fashion empire with the self-titled label in 1947. Since then, the journey has been as colourful and exhilarating as his designs. Emilio’s beguiling prints jump-started the psychedelic rage that peaked in the swinging sixties when Pucci’s name was neon-lit across the globe. The soul of Emilio Pucci lies in the liberating swirl of abstract designs, twisting in a kaleidoscope of colour and organic motif, and pulsing with geometric patterns that mimic modernized retro arts.
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