Emperor Watch and Jewellery is an internationally acclaimed retailer of the world’s most prestigious timepieces and a manufacturer of trendy and sophisticated jewellery. The foundation for the firm was laid by Mr. Yeung Shing’s founding of Shing On Kee watch shop in 1942. For over 70 years, Emperor Watch and Jewellery has undertaken a determined pursuit of excellence.
In 1960s, Emperor Watch and Jewellery designed and manufactured jewellery on its own. The creation of Emperor Jewellery is born from a rigorous design process, from Chinese inspiration to contemporary accessories and dazzling masterpieces. The brand represents international acclaim for its impeccable craftsmanship and design that crosses cultures and continents.
Taking inspiration from the brand’s new visual identity - “Heartbeat Journey”, the Emperor Jewellery design incorporates this theme throughout the store, from the glass walls to its feature wall and jewellery counters to represent different emotions and sensations one feels at every special moment. Together with an elegant greyish-green colour tone, the new store provides customers with a harmonious and dignified atmosphere to appreciate sophisticated jewellery.