Pavilion REIT Launches Pavilion Loves Sustainability 2025 with Nicol David Organisation Partnership
KUALA LUMPUR, 10 July 2025 – Pavilion REIT’s annual Pavilion Loves Sustainability campaign returned to Pavilion Kuala Lumpur (running until 13 July), with a stronger focus on youth empowerment and community wellness through a new partnership with the Nicol David Organisation.

The Spanish Steps featured four interactive zones — a Fertiliser Panel with free Pavilion Fertiliser, a Weaving Wall using upcycled Variante fabric, and a ReBag Station promoting reusable alternatives. The Centre Court hosted sustainability-themed workshops and partner activations, including:

• Kiehl’s: Mission Renewal immersive booth with skin checks, recycling pledges, and education on circularity.

• Jo’s Cha: Klang Valley debut with sustainably sourced beverages.

• Royal Selangor: “Hard Knock” pewter crafting experience.

• National Geographic & PSJKM: Creative sustainability workshops.

• Florism De Art: Daily succulent planting using Pavilion Fertiliser.

In support of WWF’s Tiger Month, Pavilion KL also showcased an interactive Save the Malayan Tiger activation at Level 3, Connection.

The Nicol David Organisation partnership focuses on nurturing underprivileged youth through sports, education, and mental wellness — a lead-up to the Sports & Mental Health Summit at Pavilion Bukit Jalil in November 2025.

Shoppers can earn sustainable rewards until 3 August with qualifying spends, including FLOW biodegradable bottles (RM100 spend), National Geographic tumbler sleeves (RM500), and mini luggages (RM2,000).

The campaign reinforced Pavilion REIT’s ESG commitment to environmental care, health, and community engagement, while offering visitors hands-on experiences, eco-conscious retail, and Instagrammable installations.