Pavilion KL, Malaysia’s premier shopping destination, is celebrating the Raya season with its ‘Raya Togetherness’ campaign. Until April 24, shoppers can enjoy a variety of events and promotions that showcase the beauty of traditional culture in a contemporary context.
Partnering with Yayasan Tuanku Nur Zahirah, Pavilion KL features a 150-year-old heritage house that serves as a bridge between traditional cultural heritage and the modern world. The original antique house is transformed into a modern heritage house through batik decoration and experiential projection mapping.
The Centre Court also boasts stunning stained-glass panels inspired by Islamic art and architecture that create a colourful backdrop to the heritage house. Shoppers can dive into Malay heritage and culture with demonstrations of traditional art such as calligraphy, jewellery making, batik canting, wood carving, weaving, and songket.
To help people get Raya-ready, shoppers can head over to the ‘Raya Togetherness Marketplace’, which features exclusive designs from local designers such as Jovian, Captain Batik, and Pandora. The Artisan Malaysia Raya 2023 Pop-up at Tokyo Street Event Hall, Level 6, also showcases various handicrafts.
There will also be festive performances such as Gema Aidilfitri Bersama Taylor’s International School KL, The Rhythm of Eid with Clap and Tap Orchestra, and Togetherness Cultural Dance by Suktra Terengganu. At the mall’s iconic Crystal Fountain, Coach is hosting its first-ever-in-Southeast Asia ‘Bespoke Raya’ installation, with illuminated crescents, stars, and oversized lanterns.