Hour of Earth, Hour of Elegance

A timeless companion that reflects refined style while embracing the spirit of sustainability this Earth Hour.

March 19, 2026

Breitling

The Super Chronomat Automatic 38 Origins reflects Breitling’s commitment to responsible watchmaking, featuring traceable gold and lab-grown diamonds, supported by transparent sourcing and improved sustainable materials.

IWC Schaffhausen

IWC introduces TimberTex straps, crafted from 80% natural plant fibers and coloured with natural dyes, offering a sustainable alternative that blends traditional craftsmanship with modern innovation.

Jaeger-LeCoultre

The world’s first watch with four faces; the most complicated Reverso timepiece ever made.

A total of 11 complications, including perpetual calendar, minute repeater, indications of the synodic, draconic and anomalistic cycles.

Combines Jaeger-LeCoultre’s uncontested mastery of chiming watches, precision mechanisms, astronomical complications and ultra-compact watchmaking.

Longines

Celebrating heritage and precision, Longines continues to evolve with responsible manufacturing and enduring design.

Panerai

The Panerai Submersible QuarantaQuattro eSteel™ PAM01288 redefines the brand’s dive watch legacy with its eSteel™ components made of recycled-based materials. Its 44mm brushed eSteel™ case paired with a polished ceramic bezel and a Grigio Roccia dial blend ruggedness with refined style. Powered by the automatic P.900 calibre with a 3 Days power reserve, the timepiece delivers performance from daily wear to deep dives.

TAG Heuer

The Aquaracer Solargraph is a groundbreaking timepiece that harnesses the power of the sun. This innovative watch features a solar-powered movement, eliminating the need for battery changes. Light, whether natural or artificial, is captured by the dial and converted into energy, providing a reliable and environmentally friendly power source. Designed for adventurers and those who appreciate sustainable technology, the Aquaracer Solargraph combines TAG Heuer’s renowned watchmaking expertise with a commitment to eco-conscious innovation.

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