In conjunction with Ramadan and Hari Raya Aidilfitri, Pavilion KL, Malaysia’s premier shopping destination, in partnership with Television Networks, Media Prima Berhad, today launched ‘Laman Idaman’ – a celebration inspired by the joy of the festival. In this partnership, Television Networks, Media Prima Berhad will bring its ‘Syukur Selalu’ festivity into Pavilion KL’s ‘Laman Idaman’, where shoppers will experience a radiant celebration of the true Malaysian festival at the Centre Court where an illuminating garden of traditions await.
The celebration was off to an energising start as shoppers, media and tourists witness the ‘Laman Idaman’ come alive with the launch ceremony by Ms Joyce Yap, CEO of Retail, Pavilion KL and Datuk Kamal Khalid, Chief Executive Officer, Television Networks, Media Prima Berhad. With a touch of a button on a giant remote control, they ignited the festival by switching on the LED screen at the Centre Court, a gesture to illustrate the bonding ties between the mall and the media company.
The launch was followed by an engaging conversation between the presenter of the morning – television host Nazrudin Habibur Rahman, and 5 Syukur Selalu Ambassadors – Fasha Sandha, Janna Nick, Amar Aysraf, Hafidz Roshdi and Raja Afiq, who shared anecdotes of their Hari Raya celebration, much to the delight of the crowd. A ‘Laman Idaman’ dance performance greeted the crowd right after, where dancers enthralled the crowd with their creative choreography. Tokens of appreciation were also given out to the official partners of the campaign, namely Television Network – Media Prima Berhad, Public Bank and BMW.
“Hari Raya is a festive celebration that is not just for families but the entire community. Here at Pavilion KL, we are always looking to present events that will create an unforgettable shopping experience for all in the mall. We are proud to be the first mall to partner with Television Networks, Media Prima Berhad for their annual Hari Raya celebration and are pleased to be the hub for celebrity appearances and festive activities to our shoppers. As an award-winning mall, we will continue to present captivating experiences to our shoppers that set us apart,” said Ms Kung Suan Ai, Director of Marketing, Pavilion KL.
According to Datuk Kamal Khalid, Chief Executive Officer, Television Networks, Media Prima Berhad, “This year, we are honoured to collaborate with Pavilion KL, Malaysia’s premier shopping destination, in organising this Syukur Selalu campaign. This is the first collaboration between Media Prima Berhad’s Television Networks and Pavilion KL. The line-up of activities at Pavilion KL are catered to all races including international tourists.”
“What’s more exciting is that the entire vicinity of the shopping centre has been embellished with exquisite Syukur Selalu decorations. Apart from promoting the Syukur Selalu programmes, two booths will be set up in the Pavilion KL Centre Court that is Syukur Selalu Bersamamu and Syukur Selalu Digital. The Syukur Selalu Bersamamu booth is meant to help orphans achieve their dreams this Syawal whereas the Syukur Selalu Digital booth will show users how they can download applications such as Syukur Selalu, Tonton, CJ wow Shop, Jalan Jalan Cari Makan, Full A Mark, Harian Metro e-paper, New Straits Times e-paper, Berita Harian e-paper, Ejen Ali, Hot FM, Kool FM and ZIP.”
Pavilion KL will continue on its Charity At Heart CSR initiatives this Hari Raya by supporting Media Prima in their Syukur Selalu Bersamamu charity efforts. More information will be shared during the Syukur Selalu Bersamamu event on 25 June 2016, 11am, Centre Court.
During this star-struck festivity, shoppers will also get an opportunity to buka puasa with celebrities Fattah Amin, Janna Nick and Fasha Sandha on 30 June 2016 when they spend RM1,000 in a single receipt at specialty stores.
Furthermore, shopping is made more enjoyable with free Hari Raya packets to be given away with every RM300 spent in a single receipt at specialty stores. Spend RM500 at Fashion Avenue or RM800 at specialty stores and stand to win one of four fabulous Bonia bags. Find your perfect Raya style in your shopping with Public Bank, the official bank partner for this celebration. Shoppers will stand a chance to win a free Innisfree gift set with RM500 charged to Public Bank Credit / Debit Card mall-wide.
Official car partner this festive season, BMW will also be showcasing its first ever BMW 2 Series Gran Tourer at the Main Entrance of Pavilion KL with a message to drive home safe this Hari Raya. The new series combines generous amounts of space, safety and functionality with dynamism and style, great for families of all sizes.
For more information, visit the Pavilion KL website www.pavilion-kl.com and blog www.pavilion-kl.com/pavsays, check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com/PavilionKL, Twitter page at www.twitter.com/Pavilion_KL, Instagram account at www.instagram.com/PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833.