Pavilion KL Elevates The Season’s Fashion With “Step Into Spring”

April 18, 2017


This Spring Summer 2017, Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, proudly presents “Step Into Spring”, the most coveted fashion affair in town. From now until 30th April 2017, Pavilion KL steps up its fashion game with exclusive showcases, ready-to-wear runway displays and parties.

In an intimate and glamorous afternoon celebration, “Step Into Spring” hosted a fashionable gathering of the city’s style elite to kick off the launch of “A Walk of Luxury”, the largest Luxury Couture Shoes Exhibition in Malaysia. Held at the mall’s signature Spanish Steps leading to the Centre Court at level 2, socialites, celebrities, media friends and business partners converged to enjoy an afternoon of exquisite, fashionable canapés while sipping cocktails in their fabulous outfits and stylish shoes. Guests were treated to an elegant ‘picnic’ on the Steps and were indulged in fun, entertaining insta-photo sessions in a dedicated 360-degree photo booth called “321Freeze” provided by “Instamedia Premium Solution”, created especially for afternoon.

Featuring more than 100 iconic pairs of shoes this season, “A Walk of Luxury” showcases signature ballerinas, towering pumps and iconic stilettos from the season, from famed designers – Jimmy Choo, Manolo Blahnik, Roger Vivier, Giuseppe Zanotti and many more. Highlights from the exhibition include first-in-Malaysia shoes, exclusive to Pavilion KL, such as the Cinderella shoe by Jimmy Choo and the Hangisi Royale Blue shoe by Manolo Blahnik, which “Mr. Big” used to propose to Carrie Bradshaw in the popular drama series and movie, “Sex in the City”. For the first time in any exhibition displayed by the mall, “A Walk of Luxury” offers a “see-now, buy-now” retail model where everything on display is available for sale in the respective stores.

In celebration of the fashion season, Coach 1941 is also hosting an exclusive pop-up of its Spring 2017 Collection at level 2, which explores the raw, elemental hand of rebel craft and the eclectic craft of Santa Fe. Shoppers will also be able to appreciate the “Moschino Paper Dolls Exhibition”, which displays life-size ‘paper dolls’ wearing their latest SS17 collection. Catch the “sneaker-wave” at the “247 New Balance Pop-Up Store” at Main Entrance, level 3 from 20th April to 1st May 2017 for the latest “NB 247” collection, a shoe built for today’s 24/7 lifestyle.

Shoppers can visit the mall’s blog page, Pavilion Says at for curated content on the season’s best looks, style, trends and inspirations.

Shoppers will also have the opportunity to receive a complimentary Tumi leather keychain with RM5,000 spent centre-wide throughout the campaign. Shoppers who spend RM100 at Fashion Avenue or RM300 mall-wide will also stand a chance to win a Thomas Sabo Power Bracelet worth RM1,089.

Likewise, be part of Pavilion KL’s Top Spenders programme and stand a chance to win a Carolina Herrera Good Girl 80ml EDP worth RM460, as well as a total of 20 prizes worth over RM9,000.

For more information, visit Pavilion KL’s website at, check real-time updates on Pavilion KL’s Facebook page at, Twitter page at, Instagram account at or contact Pavilion KL’s Concierge at 03 2118 8833.


Step Into Spring activities and promotions

Brand Displays

Step Into Spring: The Style Journal

10 – 30 April | Fashion Avenue, Level 3

Moschino Paper Dolls Exhibition

10 – 30 April | Couture Pavilion, Level 3

Step Into Spring: A Walk of Luxury Exhibition

17 – 30 April | Spanish Steps

Coach 1941 Spring Pop-Up

17 – 30 April | Level 2

Citta Bella 20th Anniversary Celebration Display

21 – 30 April | Couture Pavilion, Level 3

*Events and promotions may be amended at the discretion of participating stores and subject to change without prior notice.


TSL Jewellery Grand Opening

19 April

Gentlemen’s Night at BOSS

20 April

RIMOWA Taking Flight Launch

20 April, 7.00pm

Citta Bella 20th Anniversary Party

21 April

Ted Baker Opening Event

21 April

Parkson 30th Spring/Summer 2017 Fashion Party

26 April

Thomas Sabo Opening Party

28 April

*By invitation only

Celebrity Appearances*

Ruco Chan, TSL Jewellery Grand Opening Event

19 April, 6pm – 8pm | Centre Court, Level 2

Lee Kwang Soo, Guerisson Brand Model

29 April, 1pm – 4pm | Centre Court, Level 2

*By invitation only

Spring Shopping

Stand a chance to win a Thomas Sabo Power Bracelet worth RM1,089 with RM100 spent at Fashion Avenue or RM300 centre-wide from now till 30 April 2017.*

  • *Register from the Self-Service Kiosk at Fashion Avenue Concierge, Level 2.
  • *Maximum one redemption per shopper daily.
  • *Limited to one redemption per combined receipt regardless of receipt amount.
  • *While stocks last. Other terms and conditions apply.

Spring Rewards

Receive a complimentary Tumi leather keychain with RM5,000 spent centre-wide from now till 30 April 2017.*

  • *Couture
  • *Limited to first 100 shoppers only. One gift per customer per day.
  • *Valid for single receipt purchase excluding Parkson Pavilion.
  • *Original receipt must be presented upon request.

Spring Top Spender

Be a top spender and stand a chance to win a Carolina Herrera Good Girl 80ml EDP worth RM460. A total of 20 prizes worth over RM9,000 are up for grabs.*

  • *Register and redeem from the Self-Service Kiosk at Fashion Avenue Concierge, Level 2.
  • *Contest Period 1-31 April 2017.

*The information here is subject to change without prior notice. Visit for more info.

For media enquiries, please contact:

Milk PR Sdn Bhd (+60-3) 2161-0171

  • Iman Ridzwan,
  • Maggie Wong,

Pavilion Kuala Lumpur (+60-3) 2118-8282

  • Joe Ann Teh, ext. 214,
  • Lara Rowena, ext. 229,

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit for updates on the latest trends, offers and events.

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