Pavilion Kuala Lumpur Takes You On A Gastronomic Journey of Taste and Discovery

August 20, 2015


Download press release here


The defining authority of dining brings together over 10,000 delightful dining and food choices across 150 outlets?

Pavilion Kuala Lumpur, Malaysia’s premier shopping destination offered a media preview of the Journey of Taste today at the Dining Loft. From 1st to 30th September, Journey of Taste will offer shoppers a journey of food trails, promotions and events, right from the heart of the city. With over 150 F&B tenants, dedicated gourmet hall, spacious restaurants with private rooms and a VIP dining concierge, Pavilion Kuala Lumpur offers experiential dining options for all occasions and across all age groups.

Highlighting the best of international and local cuisines, Journey of Taste invites shoppers to bring out the ‘foodies’ in them and embark on delectable food trails throughout the mall. Have a preference for Japanese food? Hop on a journey of Japanese dining from the wide selections of Japanese restaurants available at the mall. Looking for exciting new experiences? Tackle your taste buds with first-in-Malaysia restaurants like Starz Kitchen and The Counter Burger. Hosting a ladies night out? Pavilion Kuala Lumpur has the most number of restaurants in the city that offer private rooms. To encourage the sharing of food experiences, shoppers are invited to #JourneyOfTaste when they capture their ‘foodie’ moments on social media.

To make the journey even more exciting, the mall has lined up a series of promotions, cooking workshops and food demonstrations for all, children included. In conjunction with truffles season in September, Azzurro Café has dedicated a Taste of Tuscany menu which incorporates truffles all the way from the city of Arezzo, east of Tuscany, into a variety of dishes. In addition, there will be the first-ever block party held in a mall, where shoppers are encouraged to go restaurant-hopping along Connection, to try out the beer-pairing menus offered in collaboration with the Carlsberg group of beers.

With September being the school holidays, the children are also welcome to join in the journey of food discoveries. Cooking workshops held in partnership with restaurants like Fish & Co. and Ippudo are available for sign-ups and aimed to inspire junior chefs out there.

At the media preview that was designed to resemble a bustling food hall, Ms. Kung Suan Ai, Director of Marketing, Pavilion Kuala Lumpur, Mr. Eric Wong, Head of Customer Franchise, Citibank Berhad and Mr. Tony Thong, Senior Manager, Business & Financial Management of Visa Malaysia; officiated the event by placing the first stamp on a giant food passport, as a preview to the start of the food journey.

Guests were then taken through the ambient to discover the food ranged from local to international cuisine, featuring Pavilion Kuala Lumpur’s own tenants such as Serai, La Bodega, The Counter, Al Halabi, KyoChon, Ichiban Boshi, Chatime, La Juiceria, Starbucks, Twelve Cupcakes, and J CO Donuts. Remy Martin and Somersby drinks were also available to quench the thirst of the guests as they ate their way through the tour. It was truly a foodie’s dream as guests savoured a variety of delectable food and beverages to their heart’s content.

Speaking at the launch, Ms. Kung Suan Ai said, “As the defining authority in dining, Journey of Taste gives us the perfect opportunity to highlight the unique food experiences the mall offers. Besides the wide variety of food, we also have the services and facilities to suit any occasion or celebrations. Being a true dining hub means that shoppers can embark on a full sensory journey with us and taste their way around the world. We are thrilled to be able to host this event and cannot wait for shoppers to start their journey with us. We’d also like to thank our official bank partner, Citibank, whose support helped to make this event possible.”

Throughout this period, visitors can visit Journey of Taste and enjoy exclusive promotions and special menus at Pavilion Kuala Lumpur. As Citi is the official bank partner in collaboration with Visa, Citi cardholders will enjoy a 20% discount on selected menus and food items, while complimentary food vouchers can be redeemed by collecting stamps with every RM50 spent on the Citi credit card, or RM80 for non-Citi cardholders.

For recommendations on dining and information on Journey of Taste, shoppers can contact Pavilion Kuala Lumpur’s VIP Dining Concierge at 03 2118-8835, visit the website at or check real-time updates on Pavilion Kuala Lumpur’s Facebook page, Twitter page at @Pavilion_KL, Instagram account @PavilionKualaLumpur or LINE @PavilionKL.


Journey of Taste – Events
• Serai @ Pavilion KL Grand Opening l Serai @ Pavilion KL, Level 7 l 3 September 2015
• Carlsberg Connection Block Party l Connection Precinct, Level 3 l 4 September 2015
• La Boca Tango Argentina l La Bodega, Level 3 l 6 September 2015, 5pm
• A French A-Flair L’officiel Malaysia Launch l Couture Precinct, Level 3 l 8 September 2015
• Torres Wine Dinner l The Pressroom Bistro, Level 3 l 9 September 2015, 6pm
• Journey of Tea by Twg Tea l TWG Tea, Level 2 l 10 September 2015, 2pm
• La Bodega Spanish Weekend l La Bodega, Level 3 l 11-13 September 2015
• Taste of Tuscany l Azzuro Cafe, Level 2 l 14 September 2015, 7pm
• Chatime Thai Tea Festival l Chatime, Level 4, 15 September 2015, 11am
• Bruichladdich Tasting Event l Couture Pavilion, Level 3 l 17 & 18 September 2015
• Calrsberg Be(Er) Responsible l Connection Precinct, Level 3 l 18 September 2015, 5pm

Journey of Taste – Workshops and Demonstrations
• Cook Faster with Kitchen Hacks l Times Bookstore, Level 6 l 12 September 2015, 2pm
• Cooking with Marina Mustafa l Times Bookstore, Level 6 l 12 September 2015, 3pm
• Little Fisherian Workshop by Fish & Co. l Fish & Co., Level 4 l 13 September 2015
• Ichiban Boshi Tuna Cutting Demonstration l Ichiban Boshi, Level 3, 19 September 2015, 3.30pm
• Little Pizza Makers by Spasso Milano l Spasso Milano, Level 6 l 19 & 20 September 2015, 3.30pm
• Ippudo Child Kitchen l Ippudo, Level 4 l 25 September 2015 l 9am & 3pm
• La Juiceria Cold Pressed Juice Talks l La Juiceria, Level 1 l 25 September 2015, 10am

Malaysia Day Specials
It is Malaysia’s 58th independence anniversary so you only need to pay RM5.80 for Nasi Lemak at the participating tenants.
• Kampong Kravers, Level 1
• Toast Box, Level 1
• Nasi Lemak @ Food Republic, Level 1
• Daily Kopitiam, Level 4
• Grandmama’s, Level 6
• Serai @Pavilion KL, Level 7

Thirst Quenchers
• Strike A Balance with Kronenbourg 1664 l 9, 16, 23 & 30 Sept 2015
Receive a complimentary Kronenbourg 1664 bottle with RM100 spent at specialty stores.*
• Ease Your Monday Blues with Connor’s l 7, 14, 21 & 28 Sept 2015
Receive one pint of Connor’s Stout Porter for free with RM100 spent at specialty stores.*
• #Thatweekendfeeling with Somersby l 6, 13, 20 & 27 September
Free Somersby with RM100 spent at specialty stores.*
*Maximum of 100 redemptions per day. Redemptions only at Fashion Avenue Concierge, Level 3.

Foodtastic Rewards
Dine at Pavilion KL and collect stamps as you spend to enjoy rewards.
Receive a stamp with every RM80 spent in a single receipt and receive a complimentary food voucher with every 3 stamps collected. Citi Credit/ Charge Card holders will receive a stamp with every RM50 spent in a single receipt.*
*Valid while stocks last. Maximum of 3 stamps per receipt.

Fly me to Europe
Stand a chance to win a pair of Business Class Return Tickers from Turkish Airlines when you complete all 20 stamps. Drop your completed contest form at Concierge Desk, Level 3 or Fashion Avenue Concierge, Level 2.
Maximum of 3 stamps per receipt. Limited to receipt dine from 1 – 30 September 2015 only. Other terms and conditions apply.

For media enquiries, please contact:

Pavilion Kuala Lumpur (+60-3) 2118-8888

• Joe Ann Teh, ext. 934,

• Abigail Ngai, ext. 930,

Edelman (+60-3) 2287-8689

• Megan Ong, ext. 310,

• Melissa Norris, ext. 306,

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping paradise of Malaysia. Spanning over 2 million square feet, Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and themed precincts. First opened to visitors on 20 September 2007, the leading premier shopping destination is a duty-free mall, offering the best in fashion, dining and urban leisure. Pavilion Kuala Lumpur has won 31 accolades to date, including the Platinum Award for the Best Shopping Mall in Kuala Lumpur by the Mayor’s Tourism Awards in 2014.

Download press release here

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