Pavilion KL, Malaysia’s premier shopping destination, today launched ‘Dream Diwali’ – an inspired Diwali campaign held from now until 14 November 2018, celebrating this year’s Festival of Lights. Inspired by the beauty, grace and magnificence of the peacock, the focal point of ‘Dream Diwali’ is a jaw-dropping, must-see ‘Dream Kolam’ at the mall’s Centre Court.
With the belief that Goddess Lakshmi only visits homes that are sparkling with beautiful kolams, the stunning ‘Dream Kolam’ spreads over 3,000 square feet, showcasing a magnificent, 20 feet tall peacock – an extravagant, vivid art piece infused with LED lights, made from fabric, foam and robust-coloured rice grains to create a stunning display. It showcases a unity of colours, representing good luck and prosperity.
‘Dream Diwali’ invites Malaysians and visitors of all races, nationalities, religions and ages to converge for a feast of the senses in the heart of Bukit Bintang, with vivid decorations, stunning performances and fabulous shopping deals. A highlight is a peacock-themed exhibition at the Spanish Steps until 11 November, featuring a special curation of peacock-themed pieces found at the mall, ranging from fashion, jewellery, home decor, beauty products, services and more.
The launch was attended by Guest of Honour H.E. Shri Mridul Kumar, Indian High Commissioner to Malaysia; his wife Mrs. Sumita Goyal; Dato’ Haslina binti Abdul Hamid, Deputy Secretary General (Tourism), Ministry to Tourism, Arts & Culture; Karen Low, Head of Cards Malaysia, Maybank; accompanied by Philip Ho, CEO of Pavilion REIT; Kung Suan Ai, Director of Marketing, Pavilion Kuala Lumpur and senior management of Pavilion Kuala Lumpur.
VIP guests launched ‘Dream Diwali’ in a symbolic lighting of 3 Lampe Berger lamps, releasing the scent of sandalwood, further evoking a fully sensorial experience before being treated to a unique peacock-themed hair show by Miko and A Cut Above and performances.
“We are delivering on our promise of being a destination of dreams with an exciting year filled with new and priceless experiences, personalised indulgences, amazing rewards and fulfillment of dreams for shoppers and the community. Dream Diwali is one of several exciting campaigns and events this year as we celebrate Pavilion KL’s 10th anniversary and Visit Pavilion 2018. As Malaysia’s premier shopping destination, we will continue presenting unique experiences to our shoppers,” said Kung Suan Ai.