PRADA FALL/WINTER 2026 ADVERTISING CAMPAIGN

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Prada Fall/Winter 2026 Campaign: Simple Stories celebrates the beauty of everyday moments through a cinematic lens. Conceived by Miuccia Prada and Raf Simons, the campaign transforms ordinary scenes into extraordinary narratives, captured by director Barry Jenkins and featuring Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, and Troye Sivan. Blurring the line between reality and fantasy, the collection reflects individuality, intimacy, and the quiet power of human expression.

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