Swarovski Launches World’s First Swarovski Crystallised Merry-Go-Round

November 17, 2016

Kuala Lumpur, Southeast Asia, November 17, 2016

Following the success of building the tallest Christmas tree in Asia in 2015, Swarovski announced another First in the world – the World’s First Swarovski Crystallised Merry-Go-Round at Pavilion Kuala Lumpur, Malaysia’s premier shopping destination.

The sparkling event, held at Pavilion KL’s Centre Court, saw invited guests and mall patrons feast their eyes on the stunning crystallised two-tiered Merry-Go-Round for the very first time. Friends of Swarovski, Neelofa and Venice Min were also there to grace the event, alongside other local celebrities Debbie Goh, Elaine Daly, Joanne Yew, Lynn Lim and Thanuja Ananthan. The recently crowned Miss Astro Chinese International Pageant 2016 Serene Lim and the other seven finalists were also present to celebrate the evening.

The event began with an alluring opening performance led by renowned Malaysian dance sensation, Suhaili Micheline, showcasing Swarovski’s 2016 Holiday Collection, followed by the lighting ceremony by Mr. Aymeric Lacroix, Managing Director of Swarovski’s Consumer Goods Business (CGB), Southeast Asia, Dato’ Joyce Yap, CEO of Retail, Pavilion KL and special guest Godfrey Gao, famous Taiwanese-born Canadian actor and international supermodel.

The Merry-Go-Round is inspired by the captivating ambience of Swarovski Crystal World in Austria, through a spirit of discovery and a constant quest for innovation; which is the unique heritage that makes Swarovski recognisable. The evening was made extra special as the Swarovski Crystallised Merry-Go-Round is recognised by the Malaysia Book of Records. Mr Christopher Wong, CEO of the MBR was present to award the recognition certificate to the guests of honour. The guests of honour and invited celebrities were the first few people who were called upon to take the first ride.

The monumental nine-metre tall Merry-Go-Round is decorated with 3,000,000 pieces of multi-faceted illuminating crystals and accents of gold and blue, key colour elements of Swarovski’s 2016 Holiday Campaign. The dazzling jewellery piece for Christmas – Fantastic collection and snowflakes ornaments are also key motifs adorning the Merry-Go-Round. The Merry-Go-Round weighs nearly four tonnes and is fully functional with ten horses, two sleighs and one carriage on board. Every element on the Merry-Go-Round was carefully designed and built with precision to fit the technical specifications to ensure the safety of every ride.

With this scintillating Merry-go-round, Swarovski brings an enchanted world of glittering decorations, magical crystals and brilliant dreams for the public and tourists alike to savour the poetry of Christmas. In collaboration with Pavilion KL, the Swarovski Crystallised Merry-Go-Round will be located at the Centre Court from now until January 1, 2017. Each ride from the Swarovski Merry-Go-Round is priced at RM10 and part of the proceeds will be donated to Charity at Heart, Pavilion KL’s CSR initiative. Swarovski will also be selling 300 sets of the Flicker Pierced Earrings exclusively at the Pavilion KL boutique, priced at RM150 and all proceeds will also be donated to the same initiative.







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Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity.

Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewellery, accessories and lighting. Now celebrating its 121st anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honour the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources.



In 1895, in Tyrol, Austria the visionary Daniel Swarovski invented a machine to cut crystal perfectly and precisely. Still owned and run by the Swarovski family today, Swarovski is the world leader in cut crystal for jewellery and decorative pieces as well as lighting, architecture and interiors.


Swarovski is the premium brand for the finest crystal embellishments since 1895. Swarovski collaborates with top-class designers and brands in the fashion, jewellery, accessories, interior design, and lighting industries across the globe.

Merry-Go-Round Technical Specifications:

1. Inspired by Swarovski crystal world in Austria and enhanced by the 2016 Christmas theme – Merry Crystal, Blue boxes, Gold Balloons.

2. Stylishly embellished with 100 pieces of crystallised Vega down light.

3. More than 3 million Swarovski crystals being used. 50% goes to merry-go-round base itself, covered by tempered glass with LED lighting for maximum sparkling effect.

4. 2 x Fully Crystallised Sleigh with Swarovski Tube Handles.

5. Body of the Sleigh is Blue base and crystallised with more than 500pcs Swarovski square blue crystals 30mm (Crystal Bermuda Blue 001 BBL).

6. The merry-go-round weighs 4.3 tonnes, external structure 2.3 tonnes and crystals on the base itself weigh 500kgs.

7. Total 10 horses, 2 sleighs and 1 carriage.

8. Double tier merry-go-round (only lower tier is operational), diameter 8.4 meter, height 9.1 meter.

9. Premium quality finishing includes glossy spray paint gold and silver to bring out sparkling effect.

10. Pillars of the merry-go-round designed with the idea of the crystals’ multi-faceted reflection.

11. The level 2 design is enhanced with gold balloons and blue boxes, modern Christmas tree with signature snowflake ornaments, star symbol ornaments (fantastic collections), all of which are key products for this Christmas.

Merry-Go-Round Designers

DTwelve Studio is a multi-disciplinary practice under the direction of Jesy and Mellisa, the company draws on the foundations and design principles that have been developed over the years of practice. The work of DTwelve is driven by the principles of authenticity, consideration and enthusiasm. The studio’s approach is to create a unique identity for each project and this authenticity resonates not only in the design solution but in the selection of a natural palette of materials and the sharing of knowledge with craftsmen.

Their current body of work rests within the hospitality, residential, retail and commercial sectors. All backed up by a production factory team which consists of mainly wood works.

Jesy Lee Chor Moi – Managing Director of DTwelve Studio

Mellisa Tham Pui Mun – Creative Director of DTwelve Studio

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