Pavilion REIT Malls Usher In Deepavali With Uniquely Festive Kolams

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FOR IMMEDIATE RELEASE

KUALA LUMPUR, 4 OCTOBER 2019 – Pavilion REIT Malls - Pavilion Kuala Lumpur, Intermark Mall and Da Men Mall showcase creatively unique kolams to embrace the festive spirit and triumph of light over darkness and good over evil. For the first time ever, Pavilion KL presents an illuminated kolam at the Pavilion Crystal Fountain and enters the Malaysia Book of Records for “The Biggest Illuminated Fabric Flower Kolam”. Intermark Mall also gains an entry to the Malaysia Book of Records for “The Biggest Peacock Replica Kolam Made of Coffee Grounds”, as the mall combines the festive celebrations with International Coffee Month and a message of sustainability. As for community-friendly Da Men Mall, discover a charming kolam, designed and made by kids aged 7 and above. Come immerse yourself in the festive spirit of Deepavali at Pavilion REIT Malls this Deepavali!

Pavilion KL, Malaysia’s premier shopping destination, today launched Divine Diwali – a joyous event to kickstart its celebration of the Festival of Lights, supported by the Indian High Commission. Inspired by flower shows and garden festivals around the world, the mall presents 9 beautiful kolams, lavishly decorated with colourful florals, strategically placed at various precincts of the mall, to bring shoppers a divine celebration of beauty, luck and unity through surprising and engaging experiences. The main showcase of Divine Diwali is at the Pavilion Crystal Fountain – featuring the “Biggest Illuminated Flower Fabric Kolam” awarded by the Malaysia Book of Records.

From now until 31 October 2019, Divine Diwali, welcomes all to enjoy the Deepavali festivities, showcasing not only colourful, vivid decorations, but also vibrant dance performances, irresistible shopping rewards and exciting experiences in the month-long celebration of Deepavali. To add to the vibrant ambience, from 1 – 6 October, drop by the Divine Diwali Bazaar for traditional Indian clothes, desserts & snacks, home art and décor, located at Main Entrance, Level 3 to coincide with Diwali Launch. From 7 – 31 October, the Bazaar can be found at Connection.

To celebrate the launch, Guest of Honour H. E. Shri Mridul Kumar, High Commissioner of India and his wife Mrs. Sumita Goyal; accompanied by Dato’ Joyce Yap, CEO (Retail) of Pavilion, Kuala Lumpur; Dato’ Philip Ho, CEO of Pavilion REIT; board of directors of Pavilion REIT, senior management of Pavilion Kuala Lumpur, as well as guests, shoppers and visitors were all present to witness the lighting of the “Biggest Illuminated Fabric Flower Kolam”.

“Deepavali is a festival that celebrates the beauty of light that brings us all together. This year we embrace the beauty of the kolam with Divine Diwali as it captures the true essence of Deepavali, which are harmony and unity. Inspired by flower shows and garden festivals around the world, our kolams will be a representation of unity of people of all races, nationalities, religions and beliefs, coming together to celebrate the triumph of light over darkness”, said Dato’ Joyce Yap, CEO (Retail) of Pavilion Kuala Lumpur.

Divine Diwali is presented by Pavilion KL in partnership with Maybank, official bank partner for 2019 and M·A·C Cosmetics. Get yourself Deepavali-ready at the M·A·C Cosmetics activation Booth at Main Entrance, as well as at its new store located at Connection, Level 3.

Maybank cardholders may redeem a limited-edition festive candle holder by spending a minimum of RM300 in a single receipt or RM200 with Maybank credit card at specialty stores. Maybank cardholders may also redeem Bric’s Milano festive pouch by spending a minimum of RM800 in a single receipt on a Maybank credit card at specialty stores.

For more information on ‘’Divine Diwali’ activities and performances, visit pavilion-kl.com, check real-time updates on Facebook - Pavilion KL, Instagram - PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833



Feast your eyes on unique festive decor at Intermark Mall where ‘Artistry of Diwali’ features a spectacular kolam. Embracing festive Deepavali spirit, International Cofffee Month of October and a message of sustainability, the mall’s unique kolam enters the Malaysia Book of Records for ‘Biggest Peacock Replica Kolam Made Of Coffee Grounds’.

The centrepiece features a beautiful sculpted peacock made entirely from repurposed materials, including used coffee grounds and coffee bags. Collaborating with UiTM Faculty of Art & Design and Coffee2Fuels, an enterprise dedicated to reimagining waste, Intermark Mall’s kolam and peacock took 9 weeks to complete by 59 committed students. The process involved bleaching and dyeing the coffee grounds, as well as sorting, painting and stitching used coffee bags together with recycled gunny sacks to create the bird’s magnificent feathered tail. In its Deepavali celebrations last year, Intermark Mall’s festive décor featured a kolam made entirely from recycled fabric.



From 23 Sept to 27 Oct 2019, catch festive performances by the talented students of Taylor’s International School Kuala Lumpur, as well as special workshops on henna art, saree styling demonstration and elephant doodling. Don’t forget to check out he Grand Bazaar by A DAY 一日商, the Decorative Bazaar by Blue Eyes and Home Fair by Living Circles Concept, for all your Deepavali needs. Redeem decorative candle holders as a reward and of course, enjoy a selection of brew-tiful coffees at Dome Café, Dunkin’ Donuts, Grizzly, Paul, San Francisco Coffee, Starbucks Coffee and McDonald’s.

For more information on ‘Artistry of Diwali’ activities and performances, visit intermark-mall.com, check real-time updates on Facebook – Intermark Mall KL, Instagram - IntermarkMall or contact Customer Service at 03 2166 8170.

DA MEN MALL

Head over to Da Men Mall to admire the ‘Kolam Art’ made by 100 kids and aged from 7 years old and above! A creative and colourful kolam, designed and created by the students of Global Art School, forms part of the mall’s festive celebrations, themed ‘Art at Heart’.

Plenty of festive fun awaits at Da Men Mall from 13 October – 3 November, with ‘Art At Heart’ featuring a Kiddos Carnival from 22 Oct – 4 November and a Little Kurta & Little Saree Competition on 2 November for kids aged 5 to 15 with amazing cash voucher prizes to be won. Da Men Junior Workshops are engaging and educational, held every Sunday this school holidays for kids aged 5 to 12 to create their own colour mastic clay kolams, beaded flower pots and festive light décor. Shoppers may redeem cute elephant plushies and vouchers with RM80 spend in a single receipt mall wide.

For more information on ‘Art At Heart’’ activities and performances, visit damen-mall.com, check real-time updates on Facebook – Da Men Mall, Instagram - damenmall or contact Customer Service at 03 8021 0222.

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About Pavilion REIT malls
Pavilion Real Estate Investment Trust (‘Pavilion REIT’) is one of the largest retail concentrated REIT in Malaysia. Its assets include Pavilion Kuala Lumpur, Intermark Mall and Da Men Mall.

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 700 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining

and urban leisure. It is a 3-minute walk from the Pavilion Bukit Bintang MRT station. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

About Intermark Mall

Nestled in the heart of Kuala Lumpur, Intermark Mall boasts a lifestyle experience of shopping, dining and leisure, where life and recreation converge. With six floors of retail experience and over 80 retailers, the mall presents a wide array of dedicated shopping and dining options along with amenities catered to urbanites. The mall services are elevated with premium valet parking, exclusive tourist privileges and first-rate customer service to accommodate the needs of shoppers. As a service-centric destination, Intermark Mall is seamlessly connected to the 5-star DoubleTree by Hilton Hotel and Grade A offices at Vista and Integra Towers.

About Da Men Mall

DA MEN Mall is part of a mixed commercial and residential development, which also includes serviced apartments and retail lots. DA MEN Mall, the gateway to shopping, dining and excitement is set to change the shopping dynamics of Subang Jaya and its surrounding neighbourhood, through its fresh, innovative and unique retail and dining experiences. The mall is nestled in the heart of USJ, with a captive population of over two million residents from nearby neighbourhoods like Puchong, Petaling Jaya, Shah Alam and Klang.

For media enquiries, please contact: Candice Foong, Senior Manager, Public Relations, at +603 2118 8212 (ext. 212) or email candicefoong@pavilion-kl.com, Lara Rowena, Senior Executive, Public Relations at +603 2118 8212 (ext. 214) or email lararowena@pavilion-kl.com or Joel Chong, Senior Executive, Public Relations at +603 2118 8212 (ext. 211) or email joelchong@pavilion-kl.com.

 

 

 

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