Chloé was founded in 1952 by Gaby Aghion who believed in giving women the freedom to dare to be themselves. As a Parisienne who grew up in Egypt, she possessed a bohemian spirit that rejected the stiff formality of the time. She used the savoir-faire of haute couture, twisting it to create a modern and youthful attitude. Through the creation of soft, body-conscious clothes from fine, contemporary fabrics, ‘luxury prêt-à-porter’ was born.
Today, under the creative director, Gabriela Hearst, her commitment is to make a strong and modern collection without compromising her ethics and key values, taking into consideration where materials came from and who is making them: luxury with conscience, or in other words, “honest luxury”.
Tourist Privilege: 5% off regular priced merchandise. (Click for more info)