KUALA LUMPUR, 11 February 2026 – This Chinese New Year, Pavilion REIT Malls brought the spirit of renewal beyond its malls and into the heart of the community, as more than 80 employees from both Marketing and Operations teams came together to uplift the lives of 55 senior residents across two eldercare homes in the Klang Valley.

This annual Chinese New Year CSR initiative forms part of Pavilion REIT Malls’ ongoing commitment to supporting vulnerable communities through hands-on engagement and practical care.

Held over two days during the festive period, the initiative saw teams from Pavilion Kuala Lumpur, Pavilion Bukit Jalil and Intermark Mall working hand-in-hand at Rumah Kasih (Kuala Lumpur) and JJ Blessing Care Centre (OUG). Volunteers carried out repair and refurbishment works, repainted common areas, cleaned and reorganised living spaces, and donated essential home appliances creating a more comfortable, refreshed and dignified environment for the residents.

Beyond physical improvements, Pavilion REIT Malls employees spent meaningful time engaging with the elderly through shared meals, conversations and a festive yee sang toss, fostering moments of warmth, laughter and genuine connection. Home appliances were contributed by Parkson (Pavilion Bukit Jalil), drinks by Watsons (Pavilion Kuala Lumpur), while lunch meals were provided by Leaf’s Mark (Intermark Mall).

Dato’ Philip Ho, Chief Executive Officer of Pavilion REIT Management Sdn Bhd said, “Chinese New Year is a time of renewal, gratitude and togetherness. At Pavilion REIT Malls, we believe it is important to extend these values beyond our malls and into the communities around us. Through this initiative, our teams were able to improve living environments while sharing meaningful moments with the residents, reflecting our commitment to community care and social responsibility.”

What sets this initiative apart is the cross-functional collaboration between Pavilion REIT’s Marketing and Operations teams, who worked side by side to deliver not just donations, but tangible upgrades and personal engagement. Rather than a one-off contribution, the programme emphasised hands-on involvement, shared experiences and meaningful human connection.

This initiative forms part of Pavilion REIT’s broader ESG commitment under the Social and Good Health & Well-Being pillars reinforcing the Group’s belief that meaningful placemaking extends beyond retail spaces and into the communities it serves.

For more information, visit:
Pavilion Kuala Lumpur, https://www.pavilion-kl.com/
Pavilion Bukit Jalil, www.pavilion-bukitjalil.com
Intermark Mall, https://www.intermark-mall.com/