RACING, REIMAGINED

Feel the F1 Bahrain GP Fever, where precision meets performance and style takes the lead.

September 17, 2026

adidas

The adidas Mercedes-AMG PETRONAS Formula One team merchandise is a collaboration you can count on. From the high-pressure energy of the trackside to the effortless style of the street, the new collection is built for those who live life in the fast lane.

IWC Schaffhausen

IWC Schaffhausen unveils a new team watch for its longstanding partner, the Mercedes-AMG PETRONAS Formula One™ Team

Crafted from a robust and lightweight Grade 5 titanium alloy, the 41-millimeter chronograph features a dial in a deep purple shade – a first in IWC’s Pilot’s collection.

PUMA

From the track to the rack 🏁 🛣️

Inspired by the team. Made for the fans. The 2026 PUMA for SCUDERIA FERRARI HP Replica Collection is out now in stores and on PUMA.com

Ray-Ban

Challenge the unknown with Ray-Ban for the Scuderia Ferrari Collection. Redefine your style with your favorite driver’s signature shades.

TAG HEUER

The TAG Heuer Formula 1 Chronograph x Gulf, limited to 1000 pieces worldwide, channels the unmistakable colours of Gulf racing into a bold motorsports design.

TUDOR

The TUDOR Black Bay Chrono “Carbon 26” pays direct aesthetic homage to the 2026 Visa Cash App Racing Bulls team car, the VCARB 03. It features a lightweight 42mm carbon fibre case, signature yellow accents and a high-legibility “racing white” dial. Powered by the COSC-certified Manufacture Calibre MT5813 with a 70-hour power reserve, production is strictly limited to 2,026 pieces worldwide. Discover the TUDOR Black Bay Chrono “Carbon 26” at the TUDOR boutique, Lot P3.04.

TUMI

Lando Norris fronts the latest TUMI | McLaren collection, bringing together sleek innovation, smart functionality, and effortless style for every journey ahead.

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