Created nearly half a century ago, Havaianas was made to fit the beach-loving, easy-going and confident mindset of a tropical culture of the Brazilians. Over the years, Havaianas has single-handedly made rubber thongs a socially acceptable fashion necessity, taking the humble flip-flop and creating an icon.
Havaianas (pronounced ah-vai-yah-nas), were first created in 1962 by Alpargatas, a highly renowned and very traditional Brazilian company active in the shoe and clothing industry. The simplest product is made with a secret rubber recipe, making it buttery-soft, bouncy, flexible and durable. Today, Havaianas have turned into a world-wide phenomenon and undisputedly the most successful product made out of Brazil.